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Welcome to our blog! Periodically we will post articles that will help you stay on the cutting edge of technology. We are always looking for recommendations for new articles or if you have a question about Internet marketing, send it to us and we might be able to use it for an article.
Today we are talking about what makes a good newsletter. The audience, the list and keeping it legal are key factors for a successful newsletter, but if we don't create a good and interesting content nothing else really matters does it. On the Internet you can find tip after tip on how to make your newsletter successful. I want to keep it simple and cover the three most important tips to remember.
I. You must make the newsletter informative. It needs to be something the customer or potential customer can use. Give them tips, checklists, relevant news stories, or anything else that is relevant to what you want to accomplish and make sure useful to the subscriber.
II. This one may be hard for some, but don't fill your newsletter with sales hype. Your subscribers are not reading your articles week after week because they want to be sold something. Trust me, if you give them useful information and they see you as an authorative source, thesales opportunities will come.
III. This final tip is sometimes hard for me. Keep it brief! You want them to be able to read or scan the newsletter quickly and not take too much of their time. Try usingbold, italics, or bulleted lists in your formattting to highlight key points or to organize your data. You can also link to additional material on the Internet so they can read more if they want.
These tips are the foundation to getting the most success from your newsletters. I hope that my last few newsletters have shown you how valuable they can be to your marketing efforts. If you have any questions about starting your own newsletter, don't hesitate to ask. Next week, I will wrap up our email marketing seriesas we talk about drip marketing.
Everywhere you read nowadays, everyone is talking about social media and using it to grow your business. They are right. It can grow your business. So it is easy to overlook the number one inbound marketing channel for staying in front of people and influencing their decisions.
Recent research indicates that email has an ROI of around 4300%. Even before the Internet, someone told me that a good list is the best marketing tool you can have. Email makes having that list even more powerful.
Not only is email marketing effective and affordable, but it can grow relationships. By delivering a personalized and targeted email, you can make the reader feel important and appreciated. Your email gives value information and builds loyalty with the reader.
The last advantage of email marketing is that everything can be tracked. You can see if it was delivered, who opened it, if they clicked on any of the links or forwarded it to someone. And all of this in many cases is real time. By using these metrics, you can continue to refine your process and adjust for your audience.
Over the next few weeks, as we take our coffee break, I want to talk to you about email, the list and how to use it to make you more money on the Internet. In the next few weeks, we will talk about building a list, email content, email campaigns and drip marketing.
You may have heard of Local SEO (Search Engine Optimization) or Local Directory Submission. Local SEO can have huge benefits for small businesses. Take any search engine and search for a particular trade or business and look at the results. You can see right away how many directories are competing for you to click on them. Local SEO works by ensuring that you can be found more easily when someone is doing a search for a local business.
The most important directory to make sure you are on is Google Local/Places. Every month, Google handles close to seven billion local searches in the United States. With almost all of these searches, Google includes businesses from Google Local/Places in its results.
There are many other directories that you will want to look at as well. Some that you might want to consider are Angie's List, Bing,Yahoo, Yellow Pages, Yelp, Citysearch and Manta. Different directories do better in different areas. Search for your profession or business type and see which ones are most prominent for you. While most directories have paid listings, they also have free listings that are provide a lot of the desired effects.
When doing your directory submissions, here are a few tips that can help you get better results. First, always remember NAP (Name, Address, Phone Number) should be exactly the same for all the submissions. Second, complete as much of the information as possible and include photos. Lastly, select all the categories that apply to your business and be as specific as you can. Use your keywords as much as possible in the descriptions.
Reviews, reviews, reviews! Once you get listed, get customers to go to some of these directories and review and/or rate your business. The search engines and directories like to promote the businesses that are active and have feedback to make for a better experience.
There is much more we can cover about Local SEO but we will save that for another time. If you have any questions about Local SEO or need help with being listed locally, let us know. We hope this information will get you started in the right direction.
The Art of War. It is still very popular today and used to develop strategy for everything from war to personal development. To paraphrase one quote of his, ”Know your enemy and know yourself, and your victory will not be in doubt.” In regards to developing websites, we have already talked about knowing ourselves by looking at why we want a website. Our enemy is our competition.
One of the things I often do for clients is a competitive analysis. First, we determine who our competitor is. We may start making a list of companies that do the same type of work that we do. For example, if I am building a website for a plumbing company, I would make a list of all of the plumbers in the area. Many people will stop there; not me. I will challenge you to look beyond just the other plumbers because they are not your only competitors.
One of the goals is to get in front of the potential customer with the right information as quickly as possible. Any website that may come up before you do is your competitor. If we ignore these sites, we are almost sure to fail. Lets use as an example that we sell photographs online. We are positioned well against others that do the same. The problem is that if we ignore all the websites that talk about taking photographs or showing photo albums for individuals then we are going to get lost in the noise. The potential customer may then overlook us or get distracted and never get to our website.
We also want to look at websites that have similar functions to us. Our goal in looking at competitors is to develop a better strategy. We may not compete directly with these sites but they share many of the same functions and needs for the audience as we do. Use them and their lessons learned to help develop that better strategy.
As the importance and use of the Internet continues to grow in business, competition will become more fierce. It is becoming harder and harder to live in a vacuum and be successful on the Internet. Make sure that you know your enemy and yourself because if you don’t and he does, victory or success will then be in doubt.
Many of my clients are using Facebook to attract business. To understand why, let’s look at some Facebook statistics:
You can see why Facebook is important to many businesses. During today's coffee break, we are going to talk about how we can get a bigger share of business through adding photos, creating less content, and involving the reader.
Everyone likes photos. We always look at them first, don’t we? It is as if our eyes are pulled to them regardless of what is on the rest of the page. Studies have shown that if you include a photo with a Facebook post, there is a 54% increase in likes, 104% in comments and 84% in clicks.
Have you heard the phrase "less is more"? This is true when posting on Facebook. 80 characters or less can get 66% more engagement. You can also see increases by posting no more than 1 or 2 times a day and 1 to 4 times a week. By reducing the size and frequency of the posts, the content tends to be more to the point, and we don't overdo our exposure with our readers.
So we have photos to draw people to our post and reduced content so we can get to the point. The next step is to construct the post as a question. Better yet, a question that your readers may often ask themselves. Get them involved. Question posts can increase comments by 100%.
I hope some of these suggestions will get you a better response the next time you post to Facebook. Keep in mind that what works for some may not work for everyone, so experiment with these suggestions and the days and times you post to see what works best for you.