What is Local SEO?

Many businesses may not be sure what local SEO is or if they need it. Any business in today's world that serves their community face-to-face should look at increasing their search visibility on the internet. This may be a brick and mortar business like a grocery store or restuarant. It can also be a service based business like a window cleaner or plumber who delivers their services within a certain geographic area. Local SEO is optimizing a company's presence online so that they appear as often and predominately as possible for potential customers.

Is Local SEO important for your business?

Think about your own internet habits. Do you pull up directions or the hours for a local business? Have you looked to see a company's reviews or a restaurant's menu? Your customers are no different. No matter what the business, the internet is beneficial to bringing you more potential clients.

Here are some stats on Local Search:

• 50% of consumers who do a local search on their phone and 34% of computers who do a local search on their computer or tablet will visit a store within a day.
• The Google 3-pack with map appears on the top spot in local searches 93% of the time.
• 87% of smartphone users use a search engine at least once a day.
• 78% of local mobile searches result in offline purchases.
• 85% of consumers trust online reviews as much as personal recommendations.